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New Leadership Playbook

The B Team



Director of Product Design


To communicate the ambitious goals of the B-Team of creating a more equitable society by 2030, we were tasked with reimagining their extensive Playbook in a manner that was more digestible with moments of interactive delight. By bringing real-world demonstration of their moral pillars to life with focused case studies, this responsive experience allows each showcase to be surfaced according to the pillars of the Playbook.

Responsive Product Showcase; MSAA Treatment Finder

Select a campaign to learn more.

Building an economy for people and planet.

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