As the Art Director for Specific Beauty, an inclusive skin care brand, my focus was on leading the development of exceptional digital experiences. By crafting immersive and user-friendly interfaces, we fostered a strong online presence and enhanced customer engagement. Additionally, I spearheaded the brand's expansion into brick and mortar sales, successfully establishing partnerships with major retailers like Target. This strategic move allowed "Specific Beauty" to reach a wider audience and further promote its mission of providing inclusive and effective skincare solutions to all.
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