As the Art Director for Smileactives, a prominent oral care brand, I took the lead in designing an exceptional retail footprint. By crafting captivating in-store displays and eye-catching packaging, we created a strong brand presence within major retailers like Walgreens and CVS. This strategic approach allowed Smileactives to gain a stronger foothold in the market and effectively reach a broader consumer base. The cohesive and appealing visual identity that I designed for the retail spaces helped to showcase the brand's products and fostered a positive shopping experience, ultimately driving increased sales and brand loyalty.
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